Secrets for success: sales and marketing tactics for launching a new care home

This session offers a deep dive into the critical sales and marketing tactics essential for the successful launch of a new care home. Experts will share their experiences and best practices, covering topics such as market research, branding, digital marketing, community engagement, and new resident engagement. Attendees will learn how to create compelling value propositions, utilise social media and online platforms, and build strong relationships with potential residents and their families. Join us to discover the keys to establishing a thriving care home from the ground up.