Ensuring brand promise in a feedback-first world

Brand promise is aspirational. Reputation is reality. Modern businesses need to bridge the gap to ensure the product and service on offer, and their commitment to their customers is the reality at the local level. Your care homes and facilities have their reputation in the hands of their residents' families, and this feedback is trusted more by the public compared to a brand's own marketing communications.

So, what does this all mean? Join Reputation's Michael Feeney and We Care Group's Head of Marketing, Ian Parker, as they discuss how We Care Group leverage feedback to generate more enquiries and fill more rooms.