NEC Birmingham |  08 - 09 October 2025

CO-LOCATED WITH:
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The art of attraction: the importance of an effective interior design when marketing your care home

10 Oct 2024
Design, Build & Environments

Self-funding residents; the utopia for care homes to attract! But have you got a care home with a suitable environment to attract them with? It’s important to get the care standards right first and foremost, but if the interior environment doesn’t match the high-level of care, then you may still struggle to attract the higher paying residents to fund that high-level of care! On this panel we will be sharing some simple and easy to implement tips on how to get your interior environment marketing your care home for you.

Chairperson
Russell Pillar, Interiors Consultant/Director - Interiors by Amara Hammond
Speakers
York Woodford-Smith, Managing Director - Five on a Bike
Sally Rasmussen, Managing Partner - Care Marketing Academy
Sarah Addiscott, Marketing & Recruitment Director - Sandstone Care Group

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