Introducing Care Launch: Maximising Care Home Occupancy with Self-Funding Families Using Digital Marketing Solutions

Introducing Care Launch: Maximising Care Home Occupancy with Self-Funding Families Using Digital Marketing Solutions

Care Launch to Debut at The Care Show in Birmingham on Wednesday, 9th October 2024

Northampton, UK – Care Launch, is the complete marketing solution for care homes. Care Launch centres around one objective, to help care homes maximise occupancy with self-funding families, is set to launch at The Care Show at the NEC in Birmingham on Wednesday, 9th October.

The company, founded by industry experts Harry Evans, George Nagy, and Brendan Gilbert, will unveil its tailored services for the care industry at stand G10 during the NEC exhibition.

As the demand for private-funded care home places continues to rise, Care Launch aims to provide care homes with the digital marketing strategies they need to reach and support families during one of the most critical decisions of their lives: selecting care for their loved ones. 

Care Launch offers a complete suite of services that includes SEO, PPC, paid social, video production, website development, and employer branding – all designed to increase care home occupancy rates rapidly and efficiently.

“We created Care Launch because we saw an opportunity to help care homes bridge the gap between what self-funding families need and how care homes communicate,” said Harry Evans, Operations Director. “Families often come to care homes in times of stress and uncertainty, and it’s essential that care homes are able to support them from the first moment they begin their search. Our digital marketing strategies ensure that care homes are visible when families need them most, and we give them the tools to build trust and nurture that relationship.”

The team at Care Launch brings more than 30 years of combined experience in digital marketing, focusing on real-time, data-driven results to help care homes boost their online visibility and occupancy. They offer a bespoke approach to each client, tailoring strategies to the unique needs of each care home.

George Nagy, Creative Director, highlighted the importance of human connection in their marketing approach: “People trust people. Our strategies focus on showcasing the real stories behind care homes – the staff, the residents, and the families. By humanising these stories, we break down common misconceptions about care and build trust with families, guiding them through every step of their care journey.”

Care Launch understands the complexities care homes face in navigating the digital landscape. From SEO strategies that ensure care homes appear at the top of search results, to video content that fosters emotional connections, the company’s solutions are designed to meet families where they are – whether that’s on Google, social media, or through paid advertising.

“Families looking for care today don’t just rely on a single source for information – they search on Google, watch YouTube videos, scroll through social media, and click on paid ads,” said Brendan Gilbert, Co-Founder. “At Care Launch, we ensure that care homes are visible across all these channels, delivering the right message at the right time. Our goal is to equip families with the information they need, when they need it, making the decision-making process easier and more transparent.”

Care Launch’s official debut at The Care Show is set to be an exciting opportunity for ambitious care home providers looking to maximise occupancy. 

Attendees are invited to visit stand G10 to meet the founders, explore Care Launch’s innovative services, and learn how they can start filling their care home beds more efficiently with private-funded residents. The team will also be holding a golf putting competition to win a free care home video worth £1,500

For more information about Care Launch and their services, visit stand G10 at The Care Show in Birmingham or visit their website at www.carelaunch.uk