Former district nurse Cheryl White is the founder and CEO of Apollo Care Franchising Ltd – a nationwide multi-million-pound franchise network with 2024 Elite Franchise ‘Top 100’ status. As expanding BFA members, Cheryl and her team are passionate about both ethical and fair franchising and improving vulnerable lives within the social care setting. Having started working in a care home at just 14 years old, Cheryl completed her Nursing degree at 22. With a desire to make a difference, she decided to go one step further and set up a social care company to help people to live as independently as possible.