Dr Frances Duffy is passionate about transforming dementia care so that people can live with dignity and meaningful connection at every stage, while maximising independence. A Consultant Clinical Psychologist, she worked for over 15 years in older people’s mental health, specialising in dementia diagnosis, post-diagnostic support, and rehabilitation for delirium. She is also an NHS Clinical Entrepreneur and the Founder and CEO of 6D Dementia Ltd. 6D equips staff and families with practical, evidence-based skills to respond with empathy, confidence, and consistency. Its blend of online modules, care planning tools, and leadership support reduces crises, hospital admissions, and use of antipsychotic medication, while helping maintain stable living arrangements. It also strengthens the workforce by lowering stress, absence, and turnover, and by improving confidence and retention. The result is measurable cost savings for organisations and improved quality of life for people with dementia. Frances works with NHS trusts, local authorities, voluntary organisations, and care providers to embed sustainable approaches to dementia care. She has authored best practice guidelines commissioned by the Public Health Agency and the British Psychological Society, contributed to the Northern Ireland Regional Dementia Care Pathway, and supported the Department of Health’s Enhancing Clinical Care in Care Homes project. She also serves on national committees of the British Psychological Society and the Association of Clinical Psychologists, championing innovation and excellence in dementia care.