Lee has developed a unique ethical sales and commercial management approach over the course of his career, built on personal relationships and friendships within the social care sector. He is well acquainted with managing mental health, both his own and amongst his staff. He has used this experience to guide and develop his people-first philosophy to sales and management. Lee passionately believes finding the right role for the right person, coupled with outstanding mental health support, is the key to unlocking the potential of staff members and ensuring both staff retention and maximising workforce resources