Mark Walford is the founder and CEO of TrustedCare, a leading care directory and professional services business in the UK. Since launching in 2012, TrustedCare has helped thousands of families connect with care providers, offering personalised support to find the right care options. The company also partners with care operators, providing them with enquiry management services to improve occupancy and streamline processes. Under Mark's leadership, TrustedCare has become a trusted resource in the care sector, known for its innovation, including the development of the CareHQ CRM system