Samantha is a positive, proactive, and dynamic professional. She has a highly successful background spanning over 20 years in sales, marketing, operational delivery and business development within the care home sector. A Master NLP Practitioner, Hypnotherapy and Business Coach, Samantha loves to share information and mentor future leaders. Having held senior positions in the sector’s larger providers, such as Barchester Healthcare, Anchor Trust, Sanctuary Group and Excelcare, Samantha has the ideal experience to develop the Bracebridge Care portfolio - and the knowledge required to ensure its success. Samantha is a non-exec Director of The Outstanding Society; Samantha was awarded The Social Care Leadership award in 2023 and, in 2024, was awarded the Leading Women in Care Award – Businesswoman of the Year (Care Homes). Samantha was awarded the Chief Nurse Social Care Award in December 2022 for people who go above and beyond their roles.