Spencer has been a part of the SMD family since 2010, joining the business fresh out of university. His journey with SMD began with a spark of creativity and a keen interest in business strategy. In 2013, Spencer’s passion for innovation played a pivotal role in the launch of the ILIV brand. Since then, he has been part of the driving force behind ILIV’s growth and success. His dedication to the brand is evident in his hands-on approach to new product development, where he ensures that each product not only meets but exceeds market expectations. As Commercial Director, Spencer’s responsibilities are vast and varied. He leads the creative aspects of ILIV, bringing a unique blend of artistic vision and commercial acumen to the table. His commitment to sustainability is unwavering, and he continuously seeks ways to enhance the brand’s environmental footprint. Quality compliance is another area where Spencer excels, ensuring that every product under the ILIV banner adheres to the highest standards.